Include direct competitors, manual workarounds and doing nothing. Unknown is a valid research status; do not assume an absent feature.
Prepared by: ____________________ Date: __________
| Alternative / claim | Customer segment / source | Evidence / test | Gap or implication |
|---|---|---|---|
| Direct competitor 1 | ____________ | ____________ | ____________ |
| Direct or adjacent competitor 2 | ____________ | ____________ | ____________ |
| Manual / internal / no-change option | ____________ | ____________ | ____________ |
| Our specific claimed advantage | ____________ | ____________ | ____________ |
| Ownership / dependency / defensibility | ____________ | ____________ | ____________ |
| Adoption barrier / next experiment | ____________ | ____________ | ____________ |
Decisions and next actions
Which absolute claim should be narrowed or removed?
________________________________________________________________
________________________________________________________________
What is the founder’s original contribution?
________________________________________________________________
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What result would disprove the claimed advantage?
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Keep this completed sheet privately. Do not enter passport numbers, bank details or medical records in a public form. Planning resource; it does not decide eligibility.
Innovator Founder Mag · Information checked 15 October 2026 · https://innovatorfoundermag.com/resources/founder-innovation-competitor-map-pack/
Planning resource, not an official application form or eligibility decision.