Define one assumption before recruiting participants. Record actual behaviour, contrary evidence and the decision that follows.
Prepared by: ____________________ Date: __________
| Research item | Your plan / observation | Evidence / limitation | Decision |
|---|---|---|---|
| Segment / user / buyer / gatekeeper | ____________ | ____________ | ____________ |
| Last real occurrence of the problem | ____________ | ____________ | ____________ |
| Current workaround and cost | ____________ | ____________ | ____________ |
| Purchase authority / adoption barrier | ____________ | ____________ | ____________ |
| Prototype or pilot feedback | ____________ | ____________ | ____________ |
| Counterevidence and model change | ____________ | ____________ | ____________ |
Decisions and next actions
Which question would be leading or encourage a polite answer?
________________________________________________________________
________________________________________________________________
What commitment is genuine, and what remains non-binding interest?
________________________________________________________________
________________________________________________________________
What evidence would make you stop or change the segment?
________________________________________________________________
________________________________________________________________
Keep this completed sheet privately. Do not enter passport numbers, bank details or medical records in a public form. Planning resource; it does not decide eligibility.
Innovator Founder Mag · Information checked 15 October 2026 · https://innovatorfoundermag.com/resources/founder-customer-discovery-evidence-pack/
Planning resource, not an official application form or eligibility decision.